Senior Director of Web Strategy at Hubspot

This role is designed for a heavyweight digital growth leader with 10+ years of experience scaling B2B SaaS web environments. The ideal candidate is a "hands-on technologist" who doesn't just manage teams but deeply understands the tech stack behind conversion rate optimization (CRO), conversational marketing, and AI-driven personalization. You should have a proven track record of managing high-traffic, multi-language global websites and a passion for evolving web strategy beyond traditional SEO into the era of "answer engines." The compensation is highly competitive, reaching up to $369,000 in total annual cash, plus RSU eligibility—a significant package for a fully remote U.S. position. You’ll be at the helm of one of the most visible B2B websites in the world, leading a global team and partnering with top-tier creative and engineering departments. This is a high-impact, high-autonomy role focused on redefining how a major tech brand uses AI to drive revenue and storytelling. **You might be a good fit if you:** * Have spent a decade leading web strategy or digital growth for major SaaS platforms. * Are obsessed with the intersection of AI and UX, particularly regarding AEO (Answer Engine Optimization) and personalized buyer journeys. * Thrive on a "builder’s mindset," using experimentation and data to hit aggressive demand and revenue goals. * Have extensive experience managing complex, multilingual sites across global markets (EMEA, LATAM, JAPAC).