Senior Integrated Marketing Manager at Everpure

**Who this is for** This role is for a senior marketing strategist who enjoys designing end-to-end customer journeys and orchestrating multi-channel campaigns t

Work type: onsite

Location: Raleigh, North Carolina

Salary: $146,000 – $219,000/yr

Type: Full-time

Summary

**Who this is for** This role is for a senior marketing strategist who enjoys designing end-to-end customer journeys and orchestrating multi-channel campaigns that directly impact revenue growth. **Key highlights** You will serve as a central architect for the Everpure brand experience, leading cross-functional teams to align digital and product messaging throughout the buyer lifecycle. **You might be a good fit if you...** - Bring extensive experience in B2B integrated marketing within the tech or cloud computing sectors. - Have a proven ability to map complex buyer journeys and implement effective segmentation strategies. - Are proficient in utilizing marketing technology stacks to translate performance data into campaign optimizations. - Demonstrate strong leadership in managing external agency partners and executive stakeholders.

Job Description

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

THE ROLE

As a Senior Integrated Marketing Manager, you will be the architect of the end-to-end customer journey, developing and orchestrating integrated GTM journeys and campaigns, and leading a cross-functional team to drive brand awareness, customer engagement, pipeline progression, and revenue growth. You will lead cross-functional "rhythms" across Web, Digital, and Brand teams to ensure the Everpure story resonates deeply with our target buying groups. Your mission is to bridge the gap between brand awareness and revenue growth by orchestrating "moments that matter" throughout the customer lifecycle. This is a high-visibility role where your strategic influence directly shapes how the market experiences the Everpure Platform.

WHAT YOU'LL DO

• Design and Orchestrate Integrated GTM Journeys and Campaigns: Lead the development of end-to-end marketing campaigns that move target segments through the funnel, utilizing a data-driven "jobs-to-be-done" (JTBD) framework to deliver personalized, multi-channel experiences.

• Drive Cross-Functional Execution and Alignment: Act as the central hub for marketing operations, collaborating with MOPS, Digital, and Product teams to activate automation and ensure a consistent, unified voice across all Everpure touchpoints.

• Optimize Performance and Pipeline Acceleration: Define and monitor key performance indicators (KPIs) such as buying group coverage and pipeline progression, rapidly iterating on strategies to improve conversion rates and maximize marketing ROI.

• Lead Strategic Communication and Stakeholder Management: Present journey strategies and campaign results to executive leadership, fostering a culture of transparency while managing external agency partnerships to extend our internal capabilities.

• In-Office Collaboration: We are primarily an in-office environment and therefore, you will be expected to work from our Raleigh office in compliance with Everpure’s policies, unless you are on PTO, or work travel, or other approved leave.

• Expertise in B2B Integrated Marketing Strategy: Extensive experience building and leading multi-channel integrated marketing campaigns within the B2B technology sector (IT, data storage, or cloud computing preferred).

• Customer Journey Mastery: Proven ability to map complex buyer lifecycles and implement personalization and segmentation strategies that drive measurable engagement and revenue impact.

• Collaborative Leadership: Demonstrated success in leading cross-functional teams and managing complex projects through influential communication and transparent stakeholder management.

• Analytical Decision-Making: Proficiency with marketing technology stacks and analytics tools to interpret performance signals and translate raw data into actionable campaign optimizations.

#LI-KT1

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.This role may be eligible for incentive pay and/or equity.There is no application deadline and we accept applications on an ongoing basis until the job is filled.

The annual base salary range is:
$146,000—$219,000 USD

WHAT YOU CAN EXPECT FROM US:

• Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.

• Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!

• Team: We build each other up and set aside ego for the greater good.

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