Senior Manager, ABM & Field Marketing at Autodesk

**Who this is for** This leadership role is for a results-driven marketer tasked with integrating account-based marketing (ABM) and field marketing strategies t

Work type: remote

Location: California, USA - Remote | AMER - United States - Georgia - Atlanta - Peachtree St NW | AMER - United States - Massachusetts - Boston - Drydock | AMER - United States - Oregon - Portland | AMER - United States - Colorado - Denver - Wewatta

Salary: $115,000/yr

Type: Full-time

Summary

**Who this is for** This leadership role is for a results-driven marketer tasked with integrating account-based marketing (ABM) and field marketing strategies to support the construction business sector. **Key highlights** You will lead a high-performing team to build multi-channel marketing programs, align closely with sales leadership, and deliver measurable pipeline impact through targeted executive and regional engagements. **You might be a good fit if you...** - Have 8+ years of B2B marketing experience, specifically within field marketing or ABM. - Demonstrate at least 3 years of people management experience with the ability to inspire and develop teams. - Are proficient with marketing automation and CRM tools like Salesforce, 6sense, or HubSpot. - Possess a strong analytical mindset to measure campaign performance and optimize budget allocation across programs.

Job Description

Job Requisition ID #

26WD97021

Position Overview

We are looking for a Senior Manager, ABM & Field Marketing to lead integrated marketing strategy and execution in support of Autodesk’s Construction business. In this role, you will bring together the precision of account-based marketing (ABM) and the scale and relationship-building power of field marketing to drive engagement, pipeline, and revenue across key accounts and priority markets.

This is a highly collaborative leadership role for a strategic and results-driven marketer who knows how to align closely with Sales, build impactful programs, and inspire a team to deliver meaningful business outcomes. You will lead a team responsible for developing and executing account-focused and regionally relevant marketing programs that connect Autodesk with customers and prospects in authentic, measurable ways.

Marketing plays an important role in that transformation. We create opportunities to engage decision-makers, strengthen customer relationships, and accelerate growth by connecting Autodesk’s solutions to the priorities that matter most to the construction industry.

Responsibilities

• Lead, coach, and develop a high-performing team responsible for ABM and field marketing strategy and execution in support of Autodesk’s Construction business

• Build and execute integrated marketing plans that align target account priorities, regional opportunities, and broader business goals

• Partner closely with Sales leadership to identify strategic accounts, key segments, and territory priorities, and translate them into focused marketing programs

• Develop and execute multi-channel ABM strategies that increase awareness, engagement, pipeline creation, and opportunity acceleration within target accounts

• Oversee the planning and execution of field marketing programs, including executive events, customer programs, industry events, webinars, roundtables, and regional activations

• Collaborate with Product Marketing, Campaigns, Digital, Content, and Sales teams to deliver personalized messaging, compelling experiences, and coordinated follow-up strategies

• Ensure alignment between ABM efforts and broader demand generation initiatives to maximize impact and improve the customer journey

• Use data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders

• Manage budget, forecasting, and resource allocation across ABM and field marketing programs

• Help create strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience

• 8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing

• 3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams

• Demonstrated success building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact

• Experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities

• Strong understanding of account-based marketing principles, including account selection, personalization, engagement strategy, and measurement

• Experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations

• Familiarity with marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools

• Strong analytical and problem-solving skills, with the ability to use performance data to inform decisions and improve outcomes

• Excellent communication, collaboration, and stakeholder management skills in a matrixed environment or supporting technology solutions for construction, design, engineering, or adjacent industriesconstruction industry

• Experience supporting enterprise or strategic account sales motions

• Strong executive presence and comfort engaging with senior internal and external stakeholders

• Experience leading marketing in a fast-paced, highly collaborative global organization

• Passion for building customer-centric programs that combine strategy, creativity, and measurable impact

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting [https://benefits.autodesk.com/](https://benefits.autodesk.com/)

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $115,000 and $206,910. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

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