Growth Marketing Lead at Anchorage Digital

This Senior Manager, Growth Marketing role is for a highly experienced B2B marketer with over 10 years in growth or demand generation, ideally within crypto, fi

Work type: remote

Location: United States

Type: Full-time

Summary

This Senior Manager, Growth Marketing role is for a highly experienced B2B marketer with over 10 years in growth or demand generation, ideally within crypto, fintech, or other regulated industries. The ideal candidate is a strategic leader who can also execute, build and mentor a team, and has a proven track record of driving significant customer acquisition and revenue growth. Expertise in ABM, SEO, SEM, marketing automation (e.g., Salesforce), and analytics tools is essential. Key highlights include the fully remote work arrangement within the United States, offering excellent flexibility. You'll be joining a well-funded company ($3B+ valuation) that is a pioneer in the institutional digital asset space, offering significant potential to impact the future of crypto infrastructure and grow creatively within a dynamic industry. You might be a good fit if you... * Have 10+ years of B2B growth marketing experience, especially in regulated industries. * Are a strategic thinker who enjoys hands-on execution and team leadership. * Are proficient with ABM, marketing automation, CRM, and analytics tools. * Are excited to shape the growth strategy for a leading crypto platform.

Job Description

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.

Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.

The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.

Are you a seasoned B2B growth marketing leader with a proven track record of driving significant growth in fast-moving, regulated industry? Do you thrive on both strategic planning and hands-on execution? We're looking for a dynamic and innovative Growth Marketing Lead to own our growth marketing function, build and mentor a high-performing team, and propel our company to new heights. If you're excited by the challenge of shaping the future of crypto infrastructure, we want to hear from you!

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Senior Manager, Growth Marketing role:

## Technical Skills:

• Drive: Proactively identifies, tests and scales new growth opportunities, leveraging emerging marketing technologies and best practices.

• Build:Develops and implements robust marketing automation, analytics, and attribution models to measure and optimize campaign performance.

• Lead: Leads the development and execution of the overall growth marketing strategy, aligning with business objectives and revenue targets.

• Manage: Manages complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates.

• Collaborate: Works cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts.

• Deliver:Consistently delivers on key performance indicators (KPIs) and contributes directly to the company's revenue growth.

• Listen: Actively listens to market feedback, customer insights, and team input to refine marketing strategies.

• Contribute:Contributes thought leadership and insights to the broader organization on market trends, competitive landscapes, and growth opportunities.

• 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation

• Demonstrated ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries.

• Strong leadership experience, including direct management of marketing teams.

• Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau).

• A strategic mindset coupled with a hands-on approach to problem-solving and campaign execution.

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Senior Manager, Growth Marketing role:

View this job on nocollar jobs