Senior Manager, GTM (Fintech) at Zenoti

This is a high-impact leadership role for a seasoned marketing strategist with deep roots in the **Vertical SaaS** ecosystem, specifically within Fintech or sim

Work type: remote

Location: Remote, United States

Type: Full-time

Summary

This is a high-impact leadership role for a seasoned marketing strategist with deep roots in the **Vertical SaaS** ecosystem, specifically within Fintech or similar high-growth sectors. The ideal candidate has experience managing globally distributed teams and a proven ability to bridge the gap between demand generation and high-level brand positioning. You should be comfortable moving between "big picture" strategy and the granular data needed to optimize lead generation. As part of a "Unicorn" valuation company, this role offers the chance to lead GTM efforts for a market leader in the beauty and wellness space. The position is **fully remote within the US**, providing significant flexibility while tasking you with driving revenue targets for a platform used by major global brands. **You might be a good fit if you...** * Have a strong track record of designing and executing **Account-Based Marketing (ABM)** and outbound lead gen campaigns. * Are an expert in **Salesforce** and modern digital marketing tech stacks to track ROI and KPIs. * Have experience scaling a company's sales motion through cross-functional collaboration with Product and Sales teams. * Enjoy the fast-paced environment of a high-growth SaaS company that has already achieved significant market scale.

Job Description

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

As the Senior Manager of GTM at Zenoti, you will be a strategic leader responsible for developing the demand generation strategy and driving the sales motion. The ideal candidate will have a proven track record in running successful digital marketing and lead generation campaigns within the Vertical SaaS space, coupled with expertise in branding, sales and market positioning.

## Key Responsibilities:

Demand Generation:

Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships.

Experience in designing and driving outbound ABM campaigns.

Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing perf

Cross-functional Collaboration:

Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies.

Provide marketing support for product launches and other key initiatives.

Metrics and Reporting:

Establish and monitor key performance indicators (KPIs) specific to marketing efforts.

Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals.

Organizational Initiatives:

Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans.

Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.

## Qualifications:

Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.

Proven experience as a marketing leader with a track record of contributing to the growth and success of the company, vertical SaaS being preferable.

Experience in building and managing large globally distributed teams.

Experience with CRM (Salesforce) and digital marketing tools and technique.

Demonstrated success in developing and executing digital marketing and lead generation campaigns.

Strong experience in branding, positioning, and market messaging.

Excellent leadership and team management skills.

Analytical mindset with the ability to leverage data for decision-making.

Strong communication and presentation skills.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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