**Who this is for** This role is for a creative and results-oriented Public Relations professional who excels at storytelling and driving impactful communicatio
Work type: hybrid
Location: USA, CA, Pleasanton | USA, NY, New York City | USA.CA.Home Office Bay Area | USA, CA, San Francisco
Salary: $147,100/yr
Type: Full-time
**Who this is for** This role is for a creative and results-oriented Public Relations professional who excels at storytelling and driving impactful communications. You have a knack for identifying compelling narratives and a strong understanding of how to leverage PR to shape market perception, particularly in the context of AI. **Key highlights** You will build and lead industry and customer PR programs that showcase Workday's impact. This involves crafting compelling stories, building strong media relationships, and developing strategies to generate positive coverage highlighting product innovation and customer success. **You might be a good fit if you...** - Have demonstrated experience in shaping and running external communications programs from strategy to execution. - Possess strong media relations skills and a talent for building trusted relationships with journalists. - Can develop strategies and supporting programs that drive positive coverage for customer impact stories. - Are comfortable partnering with product marketing, industry marketing, and customer advocacy teams to develop integrated messaging.
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
We’re the storytellers behind the Workday brand. The PR team is responsible for elevating and protecting Workday’s reputation with bold, opinionated, and differentiated storytelling that moves the business forward. We don’t just engage in conversations on the future of work – we shape them. Our goal is to make Workday widely recognized by external stakeholders as a leading voice on the future of work in the AI era.
About the Role
This is a role for someone who loves finding great stories - and finding new ways to tell them. As Senior PR Manager, you’ll build and lead industry and customer PR programs that showcase how Workday is making a real impact in the world. You’ll collaborate closely across teams, connect the dots, and bring fresh ideas to the table every day.
You’ll play a key role in shining a spotlight on the industries that matter most to us - healthcare, financial services, higher education, public sector, retail and hospitality, and beyond - showcasing the innovative, sometimes surprising, ways our customers are using Workday to reimagine how work gets done. If you’re energized by storytelling, media relations, problem solving, and working with smart, curious people who deeply care about making an impact, this role was built for you.
This role requires demonstrated experience juggling fast-paced programs, projects, and priorities from strategic planning through tactical execution.
About You
The ideal candidate will be a creative PR professional with real hustle, a sharp eye for news, who is proficient in the use of AI – someone who instinctively knows what will resonate and how to move fast when it matters. You’re an excellent writer and self-starter who builds strong, trusted relationships with journalists, influencers, and other communications stakeholders, while seamlessly partnering with executives and marketing teams. You’re just as comfortable setting PR strategy and shaping narratives as you are rolling up your sleeves to execute and land coverage.
Responsibilities
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please [click here](http://workdaybenefits.com/us/welcome-to-workday-benefits/prospective-workmates).
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $147,100 USD - $220,700 USD
Additional US Location(s) Base Pay Range: $124,200 USD - $220,700 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.