Senior Manager, Provider Growth Marketing at Headway

This role is designed for a seasoned growth leader with 8–10+ years of experience, specifically those who have mastered "owned" acquisition channels rather than

Work type: remote

Location: New York, New York, United States; Remote; San Francisco, California, United States; Seattle, Washington, United States

Salary: $144,000 – $225,000/yr

Type: Full-time

Summary

This role is designed for a seasoned growth leader with 8–10+ years of experience, specifically those who have mastered "owned" acquisition channels rather than just paid media. The ideal candidate has a strong background in scaling outbound sales engines, referral programs, and strategic partnerships. You should be a "player-coach" who is comfortable analyzing data with Finance one hour and refining high-volume email cadences for a 150-person sales team the next. The compensation is highly competitive ($144k–$225k) with equity in a Series D startup backed by top-tier VCs like a16z and Google Ventures. It offers total geographic flexibility with a fully remote model, alongside unique perks like therapy reimbursement, a work-from-home stipend, and a week-long company shut-down in December. This is a high-impact position where you own the strategy for a 60,000+ provider network. **You might be a good fit if you:** * Have successfully built or scaled an outbound marketing motion (tooling, messaging, and lead scoring) for a large sales org. * Thrive in data-heavy environments and enjoy building forecasting models and ROI frameworks. * Have experience in B2B SaaS, marketplaces, or healthcare tech. * Are a people manager who enjoys mentoring teams while remaining a hands-on operator.

Job Description

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.About the Role:

We’re looking for a strategic, data-driven, and people-minded leader to own and scale our Owned Channels engine. As the Provider Growth Marketing Senior Manager, Owned Channels, you’ll lead your function across a variety of home-grown, high-intent acquisition channels including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more. You’ll play a key role in shaping how we acquire mental health providers at scale, partnering closely with company leadership, Strategic Finance, Sales, Product, and cross-functional marketing teams to accomplish our ambitious goals.

This role is ideal for a leader who can think big about long-term growth, but also dive into the details of execution, experimentation, and operational rigor. You’ve built or scaled outbound motions before, thrive in cross-functional environments, and know how to unlock new channels with speed and precision. Bonus points if you’ve supported new product launches or worked in product-led growth environments.

You Will:

### Own Strategy & Execution Across All Owned Acquisition Channels

• Lead our Owned Channels function including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more to drive efficient provider acquisition

• Shape long-term channel strategy, set quarterly performance goals, and own execution to meet (and exceed) acquisition targets

• Build, refine, and scale processes that turn creative concepts, targeting strategies, and operational insights into predictable pipeline

• Oversee and level up our outbound motion feeding 150+ reps, improving targeting, messaging, cadences, and lead quality

• Partner closely with Sales leadership to ensure channel-to-team alignment and seamless handoff processes

• Introduce new outbound methodologies, tooling, and experimentation frameworks to unlock incremental volume

• Partner deeply with Strategic Finance and Analytics to define KPIs, build forecasting models, and align on investment frameworks

• Translate complex performance trends into clear decisions, prioritizing initiatives based on impact and resourcing

• Develop insights that improve targeting, sequencing, messaging, and channel-level efficiency

• Foster a culture of accountability, clarity, experimentation, and impact

• Provide coaching, development paths, and day-to-day support while empowering the team to own their respective channels

• Operate both strategically and tactically; comfortable rolling up your sleeves when needed, especially during times of high growth or change

• 8–10+ years of experience in growth and acquisition across owned channels, ideally with significant ownership of outbound, partner, or referral channels as well as large budgets

• Experience leading teams and building functions, including hiring, mentoring, and establishing scalable processes.

• Proven track record of scaling owned or partner-driven acquisition channels with measurable business impact

• Strong analytical skills; comfortable working with data teams, forecasting performance, evaluating LOE/LOI tradeoffs, and making ROI-informed decisions

• Demonstrated ability to collaborate cross-functionally with Sales, Finance, Product, Engineering, and Leadership

• Experience supporting new product launches, product-led growth motions, or early funnel product experimentation is a major plus

• Hands-on operator with a bias toward action, able to switch seamlessly between strategy, execution, and people leadership

• Built outbound engines from scratch (tooling, playbooks, segmentation, cadences) and know what great looks like

• Experience running or scaling referral, affiliate, or co-marketing programs

• Exposure to PLG environments or marketing tied closely to product workflows

• Experience in healthcare, B2B SaaS, or marketplaces, especially those with complex considerations and tradeoffs

The expected base pay range for this position is $144,000 - $225,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:

• Equity compensation

• Medical, Dental, and Vision coverage

• HSA / FSA

• 401K

• Work-from-Home Stipend

• Therapy Reimbursement

• 16-week parental leave for eligible employees

• Carrot Fertility annual reimbursement and membership

• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

• Flexible PTO

• Employee Assistance Program (EAP)

• Training and professional development

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