Senior Marketing Segmentation Analyst at Experian

This Senior Marketing Segmentation Analyst role is for someone with 4+ years of B2B marketing, segmentation, or marketing operations experience who can drive au

Work type: hybrid

Location: Heredia

Type: Full-time

This Senior Marketing Segmentation Analyst role is for someone with 4+ years of B2B marketing, segmentation, or marketing operations experience who can drive audience segmentation strategies to grow revenue and boost marketing effectiveness. You'll be a key strategic partner to various teams, leading analysis and reporting to improve targeting and data quality. **What makes it worth a look...** This position offers the chance to work in a hybrid environment for a company recognized as a World's Best Workplace, with a strong focus on DEI and employee well-being. **You might be a good fit if you...** * Have hands-on experience with Salesforce and Eloqua. * Are skilled in developing prioritization and exclusion frameworks. * Can analyze persona, vertical, and segment performance to deliver actionable insights. * Are detail-oriented with a strong focus on data integrity.

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