Senior Offline Media Manager at Gusto

This role is ideal for a seasoned media professional with at least 6 years of experience, specifically split between offline (TV, Radio, Podcasts) and digital channels. Since Gusto operates in the B2B SaaS space, they are looking for someone who understands complex buyer journeys and can manage multi-million dollar budgets. A unique requirement for this position is "AI fluency"—you should be comfortable using AI tools for predictive analytics, audience segmentation, and performance modeling. The compensation is highly competitive, ranging from **$136,000 to $196,000** depending on your location, and the hybrid structure offers a balance of office culture and remote flexibility across several major US hubs. As a "Senior" individual contributor, you’ll have significant autonomy to lead agency partners and shape the strategy for high-impact brand campaigns that reach over 400,000 small businesses. **You might be a good fit if you...** * Have a balanced background of 3+ years in offline media and 3+ years in digital media. * Are an "Integrator" with AI tools, using them to audit measurement models and forecast campaign performance. * Have experience managing large-scale agency contracts, including SOWs and MSAs. * Are obsessed with data and can navigate advanced Excel, BI tools (Tableau/Amplitude), and attribution modeling.