Senior Product Manager, Growth Onboarding Conversion at Gusto

This role is designed for a seasoned Product Manager with at least 5 years of experience who sits at the intersection of conversion optimization and AI innovation. The ideal candidate has a "builder" mindset and is comfortable working in a lean, fast-paced environment where PMs are expected to prototype and ship quickly. You should have a proven track record of launching AI-powered customer experiences, specifically aimed at simplifying complex workflows for small business owners. Located in San Francisco, this position offers a competitive salary range of $184k–$230k and operates on a hybrid schedule (2–3 days per week in-office). You’ll join the Growth & Commerce team, a high-impact group responsible for a significant portion of the company's revenue. The standout project for this role involves developing an AI agent to escort customers through the complex payroll and tax registration onboarding process. **You might be a good fit if you...** * Have hands-on experience building AI-native products or features that solve user friction. * Are obsessed with growth metrics and conversion funnels, particularly for B2B or SMB audiences. * Thrive in "boundaryless" environments where you might act as a designer, analyst, and strategist all in one day. * Can translate complex regulatory requirements (like tax or payroll) into simple, action-oriented digital experiences.