**Who this is for** This role is for a strategic product marketer looking to lead go-to-market initiatives for Coursera for Campus, focusing on helping universi
Work type: remote
Location: United States
Salary: $138,000 – $173,500/yr
Type: Full-time
**Who this is for** This role is for a strategic product marketer looking to lead go-to-market initiatives for Coursera for Campus, focusing on helping universities integrate industry-aligned learning into their academic and career-readiness programs. **Key highlights** You will shape the narrative and roadmap for Coursera’s higher education offerings, partnering with leadership to influence global adoption across universities while demonstrating the tangible impact of academic learning on workforce outcomes. **You might be a good fit if you...** - Have extensive experience in product marketing for B2B or EdTech, specifically targeting higher education buyers and academic institutions. - Excel at defining strategic messaging frameworks and value propositions that bridge the gap between academic innovation and career-readiness. - Are skilled at collaborating cross-functionally with product, sales, and partnerships to drive enterprise adoption and global expansion. - Have a proven track record of spearheading complex go-to-market executions for platform capabilities and solutions.
About Coursera
Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 197 million registered learners as of December 31, 2025.
Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning.
Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp
Why Join Us
At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.
We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.
Job Overview:
Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a critical role in shaping product-market fit, bringing solutions to market, and driving adoption across global education ecosystems. In this role, you will lead Product Marketing for Coursera for Campus (C4C) and higher education institutions globally. You will define the strategic narrative for how universities integrate industry-aligned learning into degree programs, career services, and institutional workforce initiatives. You will partner closely with product management, partnerships, marketing, and sales leadership to shape the roadmap, influence institutional adoption strategies, and drive growth across universities, colleges, and academic networks. This role plays a key leadership position in positioning Coursera as the premier platform enabling universities to connect academic learning with workforce outcomes at scale.
Responsibilities:
This role is available in the following US Pay Zones:
US Zone 3: $138,000-$173,500
US Zone 4: $129,200-$161,500
Location:Open to candidates based in Austin, Texas or Denver, Colorado
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
US Pay Zones: