Senior Social Media Manager at Upwork

This role is designed for a seasoned social media leader with at least 8 years of experience who can bridge the gap between high-level brand strategy and hands-on execution. The ideal candidate has a sophisticated understanding of both B2B and B2C audiences and possesses a track record of driving cultural relevance on platforms like LinkedIn and YouTube. As a people manager, you should be comfortable leading a team of managers and agency partners while maintaining a high bar for creative and editorial quality. The most unique aspect of this position is its "Founding Member" energy; you will be part of a new operational hub in Toronto. While you will initially be employed through a hiring partner as the office is established, the role is a full-time, hybrid career track with significant influence over the brand's global social vision. It offers a rare chance to shape how a major tech platform leverages AI-powered tools and social-first storytelling to reach new audiences. **You might be a good fit if you...** * Have extensive experience managing organic social strategy for a major brand or agency. * Are an expert in LinkedIn and YouTube ecosystems and understand how to drive discovery. * Enjoy coaching other managers and building a high-performance, experimentation-led culture. * Live in or near Toronto and are comfortable with a hybrid (3 days in-office) model.