SEO Specialist at Fortune Brands

You're a mid-level SEO Specialist with 3-5 years of experience, comfortable with technical SEO and data analysis. **What makes it worth a look...** This hybrid

Work type: hybrid

Location: Deerfield, ILLINOIS

Salary: $56,000 – $84,700/yr

Type: Full-time

Summary

You're a mid-level SEO Specialist with 3-5 years of experience, comfortable with technical SEO and data analysis. **What makes it worth a look...** This hybrid full-time role at Fortune Brands in Deerfield, IL offers a competitive salary range of $56,000 - $84,700 annually, plus an annual bonus or sales incentive plan and comprehensive benefits. **You might be a good fit if you...** * Have a strong understanding of SEO and GEO best practices and search engine algorithms. * Are proficient with SEO software tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog. * Can conduct keyword research, website audits, and analyze performance metrics. * Are experienced in supporting content and SEO in a B2C/DTC or Consumer Packaged Goods environment.

Job Description

## Job Description
The Search Engine Optimization Specialist for our Master Lock brand will research and develop SEO strategies to drive organic traffic, engagement and discoverability across Fortune Brands Innovations’ online ecosystem. This role will be responsible for designing, implementing, tracking and optimizing SEO and GEO strategies across a variety of channels, including owned websites, product pages, eCommerce sites and more.

You will work closely with the Digital Marketing team to implement search and AI enhancements, including keyword research, on-site optimizations, technical SEO improvements, link building strategies and content. You will also play a key role in crafting compelling copy that informs, engages and converts consumers while adhering to SEO best practices.

Location:This is a hybrid role that reports to our headquarters in Deerfield, IL with the option for remote work on Mondays & Fridays

What you will be doing

Conduct keyword research and competitor analysis to identify high-value target keywords for website optimization and content creation.

Lead website audits to identify and address technical SEO issues that hinder search engine visibility.

Proactively identify opportunities to improve website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing.

Integrate SEO best practices with GEO and AI-driven search techniques to create FAQ content, landing pages and educational resources optimized for both traditional search and LLMs.

Collaborate with the Category and Product Management teams to develop PDP content that will enhance discoverability and conversion for eCommerce and owned websites.

Write engaging and informative content (including website copy, landing pages, blog posts, PDPs, meta descriptions, etc.) that is optimized for search and LLMs and aligned with brand voice and messaging.

Create and maintain SEO playbooks with guidelines and proven best practices for eCommerce and owned sites.

Manage the day-to-day relationship with agency partners, ensuring alignment on priorities, deliverables, and brand standards

Track and analyze website performance metrics (organic traffic, rankings, conversions) using analytics tools, and stay up to date on the latest SEO trends, algorithm changes, GEO best practices and the impacts of AI-powered search.

Partner closely with eComm, marketing, paid media and product teams to develop and execute SEO strategies.

Communicate effectively with stakeholders to ensure alignment with overall business goals.

## Qualifications

3 - 5 years of experience in SEO with a proven track record of success in increasing organic traffic and conversions (ideally within a Consumer Packaged Goods environment)

Strong understanding of SEO and GEO best practices, search engine algorithms and technical SEO factors. Experience supporting content and SEO in a B2C/DTC space

Experience conducting keyword research and analyzing website performance data using SEO tools

Strong interpersonal and relationship-building abilities and willing to work collaboratively

Proficient in Microsoft Office Suite and SEO software tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, JungleScout, etc.

Detail-oriented, self-starter with a strong ownership mentality and excellent time management and organizational skills

Nice to Have:

Bachelor's degree in Marketing, Communications, Journalism, or related field

Excellent writing, editing and proofreading skills with a flair for crafting engaging and persuasive copy

## Additional Information
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $56,000 USD - $84,700 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at [fbin.com](https://fbin.com).

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [fbinleave.fbhs@fbin.com](mailto:fbinleave.fbhs@fbin.com) and let us know the nature of your request along with your contact information.

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