Social Media Manager at mercury

**Who this is for** This role is for a strategic and culturally aware Social Media Manager who understands social platforms as key community-building tools, not

Work type: remote

Location: San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States

Salary: $128,600 – $144,600/yr

Type: Full-time

Summary

**Who this is for** This role is for a strategic and culturally aware Social Media Manager who understands social platforms as key community-building tools, not just broadcast channels. If you have a knack for shaping brand voice, identifying cultural moments, and driving engagement within the tech and founder ecosystem, Mercury is looking for you. **Key highlights** As the Social Media Manager, you will shape Mercury's voice across X and Reddit, building platform-native strategies and serving as the internal authority on online presence. You'll lead integrated campaign rollouts, act as the company's cultural radar, and collaborate closely with various teams to ensure Mercury's public-facing interactions are intelligent, credible, and aligned with brand values. **You might be a good fit if you...** - Have experience building and owning social media strategies for brands, particularly in tech or fintech. - Possess broad fluency across evolving social platform landscapes and can define participation models. - Can translate marketing campaigns into effective platform-native social strategies. - Are adept at monitoring cultural discourse and identifying relevant participation opportunities.

Job Description

Most financial companies treat social media as a broadcast channel, a place to announce features, celebrate milestones, and fill a content calendar.

At Mercury, we see it differently.

Social media is where we connect with our community. It is where credibility is earned in real time, where cultural fluency signals relevance, and where builders decide whether a company understands the world they operate in, or not.

We are building a brand that founders respect, operators trust, and the internet recognizes as thoughtful, precise, and culturally aware. Social plays a critical role in that ambition.

We are looking for a Social Media Manager to shape Mercury’s voice within the tech and founder ecosystem. This person will build platform-native strategies, identify meaningful cultural moments to participate in, and serve as the internal authority on what belongs online.

This role sits within the Community team and works at the intersection of brand, product, customer experience, and growth. You will lead Mercury’s presence on X and Reddit while partnering closely with the Community Manager overseeing LinkedIn and Instagram. You will guide participation across channels and help ensure that some of Mercury’s most visible public surfaces reflect the company’s rigor, taste, and intelligence.

What you’ll do:Build and own Mercury’s social strategy

Develop platform-native strategies for X and Reddit as Mercury’s primary real-time channels

Define Mercury’s participation model: when to speak, where to engage, and how to build credibility over time

Maintain broad fluency across the evolving social platform landscape (LinkedIn, IG) to guide strategy and ensure Mercury shows up appropriately across channels

Ensure Mercury shows up with clarity, restraint, and conviction

Lead integrated campaign and launch rollouts

Translate marketing campaigns and product launches into platform-native social strategies

Partner with Brand, Product Marketing, Comms, CX, and Community to ensure cohesive storytelling

Build rollout frameworks connecting social to editorial, partnerships, and IRL activations

Identify opportunities to extend campaigns into meaningful conversation

Serve as Mercury’s cultural radar

Monitor cultural discourse, internet behavior, and platform-native trends

Track moments relevant to founders, operators, and builders

Identify opportunities for Mercury to participate with relevance and credibility

Advise leadership on real-time participation and reputational risk

Establish Mercury’s voice in the tech & founder ecosystem

Maintain a deep understanding of the startup, venture, fintech, and AI landscape

Track conversations and sentiment across hubs including San Francisco, New York City, Los Angeles, and Austin

Engage in discussions with founders, operators, and investors

Ensure Mercury’s voice resonates with ambitious builders

Lead CX–Social coordination

Partner with Customer Experience to create seamless social response workflows

Monitor sentiment, questions, and friction surfaced via social channels

Ensure insights inform product, CX, and messaging improvements

Provide governance and internal guidance

Act as the internal voice of reason for social participation

Establish best practices for social engagement across teams

Build playbooks for launches, announcements, and reactive moments

Protect long-term brand equity while enabling timely participation

Measure what matters

Define success metrics beyond vanity engagement

Track sentiment, relevance, and share of voice in founder conversations

Continuously refine strategy based on performance and cultural shifts

What success looks like

Mercury is recognized as a credible, intelligent voice in founder and tech conversations

Social participation feels intentional, not reactive

Mercury contributes meaningfully to cultural and industry moments

Social insights influence product, messaging, and campaigns

Platform presence compounds trust and recognition over time

We think you’ll thrive in this role if you:

Have 5+ years managing social strategy for a brand with a strong point of view

Understand how credibility is built on X and Reddit

Are deeply fluent in startup, SaaS, fintech, and AI ecosystems

Possess exceptional judgment and taste

Know the difference between cultural relevance and trend chasing

Can translate complex ideas into clear, platform-native communication

Balance strategic thinking with hands-on execution

Are comfortable advising leadership and pushing back when needed

Stay calm and precise in fast-moving, real-time environments

This role is ideal for someone who:

Treats social as a strategic discipline, not a content treadmill

Understands that credibility is built through consistency and restraint

Believes cultural fluency comes from curiosity and participation

Wants to help build a brand the internet respects

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

#### Our target new hire base salary ranges for this role are the following:

US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $128,600 - $144,600

US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $115,700 - $130,100

Canadian employees (any location): 121,500 - 136,700 CAD

Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using [Covey Scout for Inbound ](https://getcovey.com/product/covey-scout-inbound)on January 22, 2024.

[[Please see the independent bias audit report covering our use of Covey for more information.]](https://getcovey.com/nyc-local-law-144)

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