Sr. Analyst, Strategic Measurement at Twilio

This role is for a seasoned analyst with at least five years of experience who understands the intersection of marketing and advanced statistics. The ideal candidate has a deep background in measurement frameworks like Media Mix Modeling and a specialized interest in how AI search engines are changing traditional SEO. **What makes it worth a look...** The major draw here is the "New Frontiers" focus, allowing you to pioneer measurement for AI Answer Engine Optimization before it becomes industry standard. It is a remote-first position specifically for Canadians in certain provinces, offering a solid CAD salary, a 12.5% target bonus, equity grants, and dedicated wellness leave. **You might be a good fit if you...** * Have hands-on experience with Incrementality, MMM, or Multi-Touch Attribution. * Can explain the technical nuances of LLM visibility and Share of Voice to executives. * Use tools like Tableau or Looker Studio to build ROI and LTV:CAC models. * Are comfortable with roughly 15% travel to meet your global team in person.