Sr Director – Marketing Strategy, Asset Protection, Enterprise and Operations (Remote) at Protective

This role is designed for a seasoned marketing executive with 10–15 years of experience, specifically within the insurance or financial services sectors. The id

Work type: remote

Location: Work From Home

Salary: $175,000 – $200,000/yr

Type: Full-time

Summary

This role is designed for a seasoned marketing executive with 10–15 years of experience, specifically within the insurance or financial services sectors. The ideal candidate has a deep background in **Asset Protection** or **Property & Casualty (P&C)** and excels at bridging the gap between high-level corporate strategy and tactical execution. You should be a "leader of leaders," comfortable managing high-performing teams and influencing C-suite stakeholders. The position offers a strong remote work arrangement with a competitive salary range of $124.5k – $200k. It is a high-impact leadership role where you will serve as the primary marketing architect for a major business division. You’ll have significant autonomy over resource allocation and go-to-market planning, making this a great fit for an entrepreneurial strategist who enjoys building holistic value propositions. **You might be a good fit if you:** * Have extensive experience in Asset Protection or Property & Casualty insurance. * Possess a Master’s or MBA and a strong "business owner" mindset regarding financial outcomes and cost-benefit analysis. * Are skilled at translating complex divisional goals into measurable, multi-channel marketing plans. * Thrive in a remote environment while maintaining strong collaborative ties with Sales, Operations, and Product teams.

Job Description

The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

SUMMARY:

Leading the marketing strategy efforts for Protective’s growing asset protection division and our enterprise and operations marketing support, this position drives the development and commercialization of holistic value propositions to achieve business growth. This role leverages industry expertise and commercial awareness to align marketing strategies with business goals, ensuring impactful outcomes, sustainable growth and competitive advantage. The Sr. Director of marketing strategy is responsible for a team that develops and executes strategic marketing initiatives that drive financial and operational performance across their respective lines of business. The role will partner with executive leadership in product development, sales, HR, operations, business strategy and the Protective Foundation to leverage insights and build go to market plans.

This role will be titled "Sr Dir Prod & Channel" within our organization.

## RESPONSIBILITIES

• Translates divisional strategy into actionable marketing plans that deliver measurable impact on business performance.

• Leads teams of line of business marketing strategists, ensuring alignment and integration of marketing initiatives across multiple segments.

• Maintains comprehensive understanding of internal and industry standards, market dynamics, and regulatory environment.

• Applies commercial insights to identify opportunities for innovation and differentiation in marketing approaches.

• Drives financial and operational performance through effective resource allocation, cost-benefit analysis, and oversight

• Negotiates with and influences senior executives within and outside the department to ensure strategic alignment and common, achievable goals are set for the department

• Establishes and maintains close working relationships with management throughout the company, particularly focusing on partnering with line of business stakeholders within the asset protection and operations areas as well as our corporate functions.

• Builds collaboration within own team as well as across the marketing department to achieve common goals and best possible outcomes

• Leads team to ensure clear and positive information flow back and forth between line of business stakeholders and marketing at all levels

• Works closely with asset protection and operations leadership to provide a constant flow of information including progress on key initiatives.

• Effectively communicates with all levels of the organization.

• Provides strong leadership by setting, communicating and modeling high standards of performance and professionalism, developing and maintaining a high level of personal credibility and work ethic with coworkers, direct reports and staff and demonstrating consistent sound judgment.

• Creates a positive culture within the organization stressing company values, results, teamwork, development, accountability and professionalism.

• Recruits and develops talent for the future by encouraging stretch assignments, supporting training and development and encouraging a coaching environment.

• Mentors key talent for development into future roles.

• Effectively manages investments in various strategic initiatives while also managing routine operational expenses in collaboration with campaign strategy.

• Monitors issues, performance and standards. Takes appropriate actions such as re-establishing priorities, re-allocating resources or coordinating with other areas to expedite completion of initiatives and maintenance of an efficient and productive organization.

• Demonstrates a high level of financial literacy to effective manage expenses and capital spending.

• Performs careful, well-analyzed and researched cost-benefit analysis to drive decision making and provides subsequent outcomes-based updates.

• Accountable for the performance and results of the line of business marketing strategy group within the division.

• Maintains general understanding of internal and industry standards, market dynamics, and regulatory environment.

• Leverages customer and industry insights to identify opportunities for differentiation in marketing approach

• An undergraduate degree in marketing or other quantitative discipline is required; a Master’s degree or MBA is preferred.

• 10 to 15 years of experience in a senior marketing role. Prior experience within asset protection or property and casualty is preferred.

• Integrity and strong interpersonal skills are essential to succeed. Respect for others’ ideas in the workplace is critical, and diplomacy and motivational skills are necessary. The successful candidate should be a good listener with a commitment to service and support. They should develop talent and lead strong talent within the organization for future growth.

• A well-respected, entrepreneurial professional with proven skills in strategic thinking, long- and short-term planning, team-building, problem solving and decision making.

• Demonstrated ability to collaborate with others and build business relationships with other senior executives.

• Provides industry advice and expertise to solve complex problems and issues.

• Strong negotiation and facilitation skills with the ability to motivate, persuade and build consensus.

Leading the marketing strategy efforts for Protective’s growing asset protection division and our enterprise and operations marketing support, this position drives the development and commercialization of holistic value propositions to achieve business growth. This role leverages industry expertise and commercial awareness to align marketing strategies with business goals, ensuring impactful outcomes, sustainable growth and competitive advantage. The Sr. Director of marketing strategy is responsible for a team that develops and executes strategic marketing initiatives that drive financial and operational performance across their respective lines of business. The role will partner with executive leadership in product development, sales, HR, operations, business strategy and the Protective Foundation to leverage insights and build go to market plans.

This role will be titled "Sr Dir Prod & Channel" within our organization.

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