Sr. Marketing Manager - AEO at Kraken

This role is for a deeply technical growth specialist with at least seven years of experience in search ecosystems and structured data. You are likely a pioneer in the emerging field of Answer Engine Optimization, moving beyond standard SEO to ensure a brand is the primary source for LLMs, chat assistants, and AI-driven search results. **What makes it worth a look...** The compensation ceiling is exceptionally high at $220,800 for a remote role, reflecting how rare this specific technical skillset is. You will be building a new function from scratch at a major crypto exchange, shifting the focus from traditional rankings to AI citation share and knowledge graph authority. **You might be a good fit if you...** * Fluently speak the language of JSON-LD, schema markup, and Wikidata. * Monitor how SGE, Perplexity, and ChatGPT cite sources more closely than you watch Google rankings. * Have solved complex discovery problems in high-trust industries like finance or healthcare. * Hold a genuine interest in how decentralized identity and on-chain data impact the future of the web.