Sr. Marketing Manager - AEO at Kraken

This role is designed for a technical SEO expert or growth lead with at least seven years of experience who has moved beyond traditional search into the world of LLMs and semantic data. You should have a deep understanding of how AI engines like Perplexity or ChatGPT retrieve information and a track record of managing complex structured data and knowledge graphs. **What makes it worth a look...** This is a rare chance to define the "Answer Engine Optimization" playbook from scratch at a major global brand. Working fully remote from several European countries or Canada, you will lead the transition from standard keywords to AI-driven discovery, positioning yourself at the forefront of a brand-new marketing discipline. **You might be a good fit if you...** * Have deep technical knowledge of JSON-LD, schema markup, and Wikidata curation. * Monitor AI search visibility and citations using tools like SGE trackers or Bing Copilot analytics. * Can bridge the gap between engineering infrastructure and brand content strategy. * Follow the crypto market closely and understand the nuances of decentralized identity or on-chain data.