You're a data-obsessed, high-energy Senior Manager of Web Analytics & Conversion Optimization with at least 7 years of experience in B2B SaaS. You are a technic
Work type: remote
Location: Dallas, Texas; San Diego, California; Remote - San Francisco, CA; Remote - Denver, CO; Remote - Atlanta, GA; Remote - Chicago, IL; Remote - Washington DC, United States; Columbus, Ohio
Salary: $125,600 – $157,000/yr
Type: Full-time
You're a data-obsessed, high-energy Senior Manager of Web Analytics & Conversion Optimization with at least 7 years of experience in B2B SaaS. You are a technical architect and strategic visionary who lives for the "why" behind the click and can transform a website into a state-of-the-art B2B platform optimized for both humans and AI. What makes it worth a look... This is a full-time, fully remote role at AppFolio, offering a salary of $125,600 - $157,000 per year. You'll be the ultimate authority on their digital ecosystem, transforming their website and owning the technical instrumentation, analysis frameworks, and experimentation roadmap to drive revenue. You might be a good fit if you... * Have advanced mastery of Google Analytics 360/GA4, Tag Manager, Tableau, and Looker Studio. * Possess a proven track record of managing large-scale experimentation programs (Optimizely, VWO, or similar). * Are skilled at synthesizing data and distilling high-impact insights for leadership. * Have experience training others on Looker/Tableau dashboards and Explore reports.
### Description
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
AppFolio is looking for a data-obsessed, high-energy Senior Manager of Web Analytics & Conversion Optimization to join our Digital Marketing team. We don’t just want a "reporter"; we want a technical architect and a strategic visionary who lives for the "why" behind the click.
In this role, you will be the ultimate authority on our digital ecosystem. You’ll transform [appfolio.com](http://appfolio.com) into a state of the art B2B website, optimized for Humans and AI. You’ll own the technical instrumentation that captures our data, the frameworks that analyze it, and the experimentation roadmap that turns traffic into revenue. You are a "ninja" in the Google stack, a storyteller for leadership, and a relentless advocate for a frictionless B2B buyer’s journey.
Your impact
The Analytics Framework & Technical Instrumentation
Find out more about our locations by visiting our [site](https://www.appfolio.com/company/careers#Locations).
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $125,600 - $157,000 [base pay / OTE]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - [see here](https://www.appfolio.com/company/careers#Benefits)
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolioGrow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact| We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.