Staff Product Manager, GoFundMe Pro (Checkout/Donation Flow) at GoFundMe

This role is designed for an experienced product leader (6+ years) who thrives at the intersection of growth and mission-driven work. The ideal candidate has a

Work type: hybrid

Location: San Francisco, CA

Salary: $181,000 – $240,000/yr

Type: Full-time

Summary

This role is designed for an experienced product leader (6+ years) who thrives at the intersection of growth and mission-driven work. The ideal candidate has a deep background in self-serve SaaS and growth experimentation, particularly within checkout experiences and donor retention. GoFundMe is specifically looking for an "AI-powered" PM who uses tools like Cursor and LLMs to accelerate their product development lifecycle and technical collaboration. The position offers a highly competitive salary range ($181k–$240k plus equity) and sits in a high-impact area driving donor conversion for a global community that has raised over $40 billion. While the role is based in San Francisco with a 3x/week in-office requirement, it provides robust benefits including hybrid work assistance, family planning support, and generous parental leave. **You might be a good fit if you:** * Have a proven track record of scaling growth initiatives and optimizing payment or checkout funnels. * Are technically fluent and actively use AI tools to draft PRDs, synthesize data, or prototype solutions. * Can navigate high levels of ambiguity and lead cross-functional teams without formal authority. * Have prior experience in Fintech, payments, or multi-stakeholder platform environments (a strong plus).

Job Description

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

We’re looking for a Staff Product Manager to own high impact product areas across the donor experience. This role sits at the intersection of customer empathy, data, and emerging AI -building experiences that increase donor trust, conversion, and long-term engagement while delivering measurable business outcomes.

Candidates considered for this role will be located in the San Francisco Bay Area. There will be an in-office requirement of 3x a week

#### What You’ll Do

• Lead the end-to-end checkout experience, driving improvements in conversion, payment success rates, and donor retention

• Build delightful, intuitive experiences grounded in customer empathy and real-world behavior

• Leverage data, experimentation, and customer feedback to increase conversion.

• Operate with end-to-end accountability -from problem definition through delivery, optimization, and scale but in a way that you are leveraging the system and collaborating with others.

• Work cross-functionally with engineering, design, go-to-market, and data science partners to execute effectively

• Act as the voice of the customer, deeply understanding user needs, motivations, and pain points

• Use qualitative and quantitative insights to inform product and GTM decisions, define success metrics, and track outcomes

• Champion your product internally - building clarity, excitement, and alignment across teams while influencing without authority.

• Drive strong execution by transforming ambiguity into disciplined execution - defining scope, sequencing work, mitigating risks, coordinating stakeholders, and ensuring teams deliver against commitments.

• Bring 6+ years of product management experience, including leading growth initiatives for self-serve SaaS products

• Are skilled in Discovery that helps identify the right problems to solve and clearly articulate what not to build and why

• Are highly analytical and fluent in experimentation

• Operate effectively in fast-moving, ambiguous environments

• Excel at aligning cross-functional teams and leading complex initiatives across product, engineering, and GTM teams

• Are AI Powered and actively use AI tools to accelerate work across the product development lifecycle - from discovery and synthesis to PRDs, experimentation, and iteration

• Leverage tools like Cursor and other AI-assisted workflows to improve speed, clarity, and decision quality in collaboration with Engineering and Design

• Are customer obsessed and growth minded

• 5+ years of product management experience with increasing scope, ownership, and measurable impact

• Proven track record of building, launching, and scaling successful products that drive customer and business outcomes.

• Strong analytical and decision-making skills—comfortable using both data and judgment to drive outcomes

• Strong decision-making skills grounded in data, customer insight, and sound judgment

• Hands-on familiarity with AI tools (e.g., Cursor, LLM-based research, prototyping, or analytics tools) and comfort applying AI across the PDLC to improve speed and quality.

• Experience working directly with customers and deeply analyzing consumer behavior and market trends

• Ability to operate independently, manage ambiguity, and perform at a fast pace under pressure

• Exceptional communication skills with the ability to align teams, present to senior leadership, and drive execution

• Humility, curiosity, and a bias toward learning

• ​​MBA from a leading program, ideally focused on technology or entrepreneurship

• BA/BS in a technical field

• Background in management consulting

• Experience in fintech, payments, donations, or multi-stakeholder platforms

You’ll shape products that don’t just grow revenue—but build trust, unlock value for customers, and create durable impact. This is a high-autonomy role for a product leader who thinks like a founder, ships with purpose, and is excited about what’s next.

Why you’ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.

• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.

• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.

• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.

• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.

• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.

• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.

• Community Engagement: Make a difference through our volunteering program.

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $181,000- $240,000 + equity + benefits. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation packagebased on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [accommodationrequests@gofundme.com](mailto:accommodationrequests@gofundme.com).

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available [here](https://www.gofundme.com/c/personal-privacy-notice-for-classy-and-gofundme). By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with [GoFundMe.org](https://www.gofundme.org/), an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their [FY ‘25 annual report](https://www.gofundme.org/wp-content/uploads/2024/08/GoFundMe.org-FY24-Annual-Report.pdf).

Our[ annual “Year in Help” report ](https://www.gofundme.com/c/gofundme-2025-year-in-help)reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our [Newsroom](https://www.gofundme.com/c/newsroom).

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