This role is designed for a heavyweight frontend leader who excels in the high-stakes world of **Growth Engineering**. With at least 8 years of experience, you
Work type: remote
Location: Remote - Canada; Remote - USA
Salary: $218,025 – $256,500/yr
Type: Full-time
This role is designed for a heavyweight frontend leader who excels in the high-stakes world of **Growth Engineering**. With at least 8 years of experience, you should be an expert in building performant, SEO-optimized web architectures using React and Next.js, while possessing enough backend fluency (Node.js/Go) to manage SSR infrastructure at the edge. This is a "player-coach" position for someone who values data-driven experimentation over aesthetic perfection. The compensation is highly competitive, starting at over **$218k base** plus equity and bonuses. While the role is remote-first across the US and Canada, Coinbase emphasizes an **"intense" culture** with high performance expectations and required in-person offsites several times a year. You’ll have a massive impact, overseeing surfaces that handle over 5 million monthly pageviews and driving the strategy for global user acquisition. **You might be a good fit if you...** * Thrive in fast-paced environments and prefer "velocity over everything." * Have a proven track record of moving the needle on **Core Web Vitals** and conversion rates. * Are comfortable architecting programmatic SEO systems that scale to millions of pages. * Enjoy mentoring senior engineers and driving technical strategy across cross-functional teams.
Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our [work culture](https://www.coinbase.com/mission) is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
The Top of Funnel team is responsible for capturing organic user interest through SEO and optimizing the logged-out web experience to convert curious visitors into Coinbase users. We serve over 5 million pageviews per month across critical logged-out surfaces including Asset Detail Pages, How-to-Buy pages, Converter pages, and marketing landing pages.
We are seeking a Staff Software Engineer with deep frontend expertise and strong backend capabilities to lead technical strategy across our logged-out web platform. You will architect and build performant, SEO-optimized web experiences, define the future of our marketing attribution and user tracking, and ensure our Marketing Server infrastructure delivers reliable, scalable SSR at the edge. This role requires someone who can work across the full stack — from React/Next.js frontend to Node.js/Go backend services — while driving technical leadership and mentoring engineers across the team.
As Coinbase expands into the Everything Exchange — spanning equities, derivatives, prediction markets, and DEX assets — our team is building the scalable programmatic systems that generate millions of SEO-optimized pages and the self-serve marketing tools that reduce engineering dependency. You'll be at the center of this effort, shaping the technical strategy that powers how the world discovers Coinbase.
What you'll be doing:
Pay Transparency Notice:Depending on your work location, the target annual basesalary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)).
Annual base salary range (excluding equity and bonus):
$218,025—$256,500 USD
Pay Transparency Notice: The target annual base salary for this position can range as detailed below. Total compensation mayalso include equity and bonus eligibility and benefits (including medical, dental, and vision).
Annual base salary range (excluding equity and bonus):
$217,900—$217,900 CAD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.