Temp Lifecycle Marketing Manager at Headspace

**Who this is for** This position is for a senior-level marketing operations expert who thrives in fast-paced, hands-on environments and excels at managing comp

Work type: remote

Location: Remote - United States

Type: Full-time

Summary

**Who this is for** This position is for a senior-level marketing operations expert who thrives in fast-paced, hands-on environments and excels at managing complex multi-channel campaigns. **Key highlights** In this temporary role through 2026, you will own the execution of lifecycle marketing strategies, leveraging technical platforms like Braze to drive experiments and deliver actionable data insights. **You might be a good fit if you...** - Have 3+ years of experience executing CRM and multi-channel marketing campaigns (email, push, SMS). - Are highly proficient in Braze and comfortable using Liquid Logic to personalize user experiences. - Excel at collaborating with cross-functional teams, including product, engineering, and analytics, to solve technical execution challenges. - Are a self-starter capable of managing end-to-end campaign lifecycles, from design and execution to performance analysis.

Job Description

About the Temp Lifecycle Marketing Managerat Headspace:

We’re looking for a highly motivated Temp Lifecycle Marketing Manager to help lead Braze operations within our team. We’re a fast-paced team that cares about the member experience primarily, and how the experience we deliver leads to business impact. At a high level, the person in this role will help ensure we’re leveraging the applicable features and channels within Braze, support campaign execution, and organize campaign reporting. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you.

This is a US-based, remote Temp role through the end of the year (2026) with an expected schedule of 40 hours per week.What you will do:

• Drive strategy and execution for core Lifecycle marketing initiatives, including our monthly newsletter, while partnering closely with the Lifecycle team on high-impact marketing and product launches within Braze

• Design, execute, and analyze A/B and multivariate experiments in Braze, delivering clear reporting and actionable readouts to internal stakeholders

• Collaborate cross-functionally with Analytics, Product, and Engineering teams to surface and address needs unique to Lifecycle campaigns and initiatives

• Partner with the B2B Marketing Ops team to support client launches and migrations, ensuring seamless execution for B2B audiences

• Flex to support ad-hoc campaign builds and reporting requests across the broader team

Required Skills:

• 3+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS

• You have a deep understanding of multi-channel best practices, deliverability and data protection laws

• You are highly motivated and considered a self-starter, running projects from start to finish

• You’re a strong project manager, and can manage multiple projects, priorities, and resources

• You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter

• Data-driven and able to report cleanly and accurately on marketing campaigns

• Experience with Braze highly preferred

• Experience with Liquid Logic highly preferred

• Experience with Amplitude or Tableau a plus

• Intermediate knowledge of HTML and CSS as it relates to email a plus

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.

Why You’ll Love Working Here:

• A mission that matters—with impact you can see and feel

• A culture that’s collaborative, inclusive, and grounded in our values

• The chance to shape what mental health care looks like next

• Competitive pay and benefits that support your whole self

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