VP, Business Development - Activation at DoubleVerify

**Who this is for** This position is for an experienced business development leader focused on the technical side of the advertising ecosystem. It is tailored f

Work type: onsite

Location: NYC Global HQ

Salary: $200,000 – $290,000/yr

Type: Full-time

Summary

**Who this is for** This position is for an experienced business development leader focused on the technical side of the advertising ecosystem. It is tailored for someone who enjoys shaping growth strategies through platform-level integrations and building deep partnerships with Demand Side Platforms (DSPs). **Key highlights** As a senior leader, you will drive the expansion of activation solutions by identifying new revenue opportunities within the DSP channel. The role requires bridging the gap between external partner needs and internal product development to ensure DV’s targeting solutions remain best-in-class. **You might be a good fit if you...** - Have 10+ years of experience in strategic business development or complex partnership management. - Possess profound expertise in advertising technology, specifically in verification and outcome measurement. - Can successfully collaborate with product and engineering teams to drive technical integrations. - Are comfortable acting as an industry spokesperson and representing the company at high-level events.

Job Description

Who We Are

DV is the leader in digital performance solutions, helping our advertiser and agency partners Verify the quality of their digital campaigns, Optimise to improve performance and Prove that they’re achieving their business outcomes, through unbiased 3rd party data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, agencies, publishers, and digital ad platforms. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best-in-class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.

DoubleVerify’s (DV) Business Development team plays a pivotal role in DV’s growth by leading and executing strategic partnerships within the adtech industry. The Vice President, Business Development – Activation will be primarily responsible for the growth and expansion of DV’s activation solutions across Demand Side Platforms (DSPs). DV’s integrations with DSPs support the pre-bid targeting solutions used by DV advertiser customers globally. The VP, Business Development – Activation will play a critical role in developing relationships with both leading and emerging DSPs, identifying growth opportunities across this strategic channel. This role will partner closely with DV’s Product Management and Solutions Engineering teams, delivering best-in-class targeting solutions and integrations to support DV’s growth.

DV’s Business Development team is a core business unit dedicated to driving unique, value-added partnerships within the adtech community and to ensuring consistent coverage of DV services across all environments. The Vice President, Business Development – Activation will serve as a senior leader on the team helping shape the future growth of DV.

What You'll Do

Develop trusted, value-added relationships with key counterparts across DV’s DSP partnership base. Identify and execute new DSP partnership opportunities based on client demand and revenue opportunity.

Create and execute business development strategy and roadmap aimed to assess current coverage and distribution of DV targeting solutions and drive incremental revenue streams for the company.

Assess and optimize internal process related to the management of DSP integrations, including pricing, billing and product updates.

Effectively identify, secure, and manage partnerships with key stakeholders across the ecosystem as required by the business, including with platforms, publishers, and vendors.

Identify and develop new revenue-generating opportunities, building the business case and advocating with senior leadership.

Adjust prioritization of workload to manage dynamic needs of the business, including ongoing collaboration with DV Product and Commercial leadership.

Represent DV’s value propositions, best practices, and viewpoints with industry associations, events, and amplify through industry speaking opportunities.

Who You Are

Over 10 years of demonstrated excellence in business development or partnership roles.

Demonstrated ability to establish trusted relationships, navigate a large partner organization, and drive strategic deals to a close under a tight timeline.

Profound understanding of advertising technology, with specific preference for knowledge of verification, media mix modeling, and outcome measurement solutions.

Proven track record of identifying, securing, and managing revenue-generating partnerships.

Exceptional communication, presentation, and negotiation skills.

Experience, familiarity and comfort partnering with product teams to jointly drive efforts forward

Strategic mindset with the capacity to translate market insights into actionable strategies.

Bachelor’s Degree from an accredited institution (MBA preferred).

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. The estimated salary range for this role based on the qualifications set forth in the job description is between $200,000- $290,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.
The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

Not-so-fun fact: [Research](https://urldefense.com/v3/__https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified__;!!P6nVbRxDCw3cNFlf!EJszlPs7CwYzNT-NJOg9EZZm8SLk_u9r0_XmHjJQZBRBzKMxMlLzRyQb5e9Gb6uO0F2xTBQvUt-QaHkxF-J6DnOrpLeuZQc$) shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!

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