Web Marketing Manager, Optimization & Personalization at SailPoint

This role is ideal for a data-driven web marketer with a strong background in B2B SaaS or cybersecurity. You should have at least 5 years of experience specifically focusing on Conversion Rate Optimization (CRO) and website personalization. The hiring team is looking for a "hands-on" strategist who can manage a dedicated agency while personally diving into analytics to turn visitor behavior into pipeline growth. The compensation is highly competitive, reaching up to $167k plus bonuses and equity. While the role is listed as on-site, it offers a "people-first" culture with a flexible vacation policy and comprehensive benefits, including a 401(k) match and pet insurance. This is a high-impact position where you own the strategy for a high-velocity experimentation roadmap on a global enterprise website. **You might be a good fit if you...** * Have expert-level experience with A/B testing tools like Intellimize, Webflow Optimize, or Optimizely. * Can translate complex data from Google Analytics or Amplitude into actionable UX improvements. * Enjoy collaborating with Sales and Field Marketing to build high-converting ABM landing pages. * Are comfortable managing agency partners to execute design, development, and QA at scale.